It’s been 1 year since the death of Traci Braxton. I remember meeting her like it was yesterday.
WETV contacted my company to film Season 5 of Braxton Family Values in one of our luxury listings. Traci Braxton was so upbeat & happy. She was like the sun shining in the house.
She spoke so highly of her sisters throughout the show. In that filming, I was able to connect a family to another family and they became family. There are so many moving parts in real estate that it’s easy to forget this is really what it’s all about. The show ended abruptly and Traci Braxton was soon diagnosed with a terminal illness.
One of the lessons I learned from Traci Braxton is to always smile because you never know when the place you call home could be a memory. The other lesson or confirmation is to live your highest and best life by doing what you know you came here to do. I’m grateful that I’ve been able to connect people, places & businesses for over 20 years as a single woman, unapologetically educated, gifted & black.
Heavy on the gifted. Imagine the world we’d live in if we all took the time to optimize our gifts.
One of the first things you’ll need to do when you’re considering selling your luxury home, is find an experienced Luxury Real Estate Professional. Whether you’re selling in one of the most proftable markets in the world, or you might need a little extra support to get the price you think your property deserves, a REALTOR® can be the key to your success.
Since moving to a new home can often be a complicated time, it makes sense to put extra effort into finding someone who can show you the ropes. Here are just three steps you’ll need to keep in mind when selecting a REALTOR® for your upcoming home move.
Step 1: Research REALTORS®
Choosing a REALTOR® to help you sell your home for the best possible price can be complex. Some professionals will try to win your custom with an incredibly high property valuation or super low fees, but these things can sometimes be a red flag. Also note, all Real Estate Agents are not REALTORS®. They are both licensed to sell real estate. However, REALTORS® are members of the National Association of REALTORS® (NAR) who choose to adopt NAR’s code of ethics as a national standard in their real estate practice. Take the time to carefully research the difference.
After all, you’ll feel better about understanding the difference and it can help you evaluate your real estate professional of choice. Your favorite Boutique Real Estate Agency are licensed REALTORS® & Brokers in multiple states.
Step 2: Choosing the Best Real Estate Professionals
Once you’ve done plenty of homework, you can always shortlist 3 possible real estate professionals, then invite them to provide you with a property valuation. While it’s fair to say that getting the best sales price will often be the item at the top of your list, don’t automatically choose the Agent or REALTOR® that provides the highest valuation, as some people will simply over-value your property to win your business.
Find out which services each Agent offers, for example:
What kind of marketing materials will they prepare for you? (photographs, signage, 3D Tours, online tours, marketing plan, etc)
Will they conduct viewings with buyers on your behalf, or will you have to?
How much experience do they have as a real estate professional?
Does their marketing plan include digital marketing, traditional or both?
Step 3: Pricing to Sell
Part of your real estate professional’s job is to help you get the best price for your home, so that they can market it properly to buyers. If the price provided seems excessive, then it’s important to get a second opinion. Remember, Agents know that one of the main reasons people choose them, is that they are hoping to sell their home for the highest price possible. A true real estate professional will be upfront with you about the value of your home even if it’s not the value you want to hear.
Do some research into how you can add value to your own home. Your real estate professional will generally provide you with plenty of evidence on locally sold prices so that they can support their own valuation. It’s important to understand that appraisers do not always visit the inside of your property to obtain their professional opinion of your property. They often only look at recent nearby comparables that mimick your square footage so don’t spend too much on upgrades & improvements before selling. Consult with your REALTOR first to get the highest & best value from your property.
In short, there is barely a 2 month supply of inventory that averages 28 days on the market (ex, Fulton County) before it’s reported under contract in the MLS, so the actual average days on market are much less than that. If the property is priced to sell, property owners are receiving multiple offers the day the property is listed for sale. Also if you’re an Atlanta buyer purchasing property much less than the average sales price, now you can see why every property you’ve called about is already under contract, pending or sold.
As a buyer in the Atlanta market or any market that has low inventory, being ready will help you compete with other active buyers that have their proof of funds in hand to submit a written offer on a property.
The real estate community lost one of it’s own to breast cancer. My friend, Melonie passed away from breast cancer after being a breast cancer survivor for 8 years. I would like to honor her by spreading awareness through my reach. She was such a beautiful person & enjoyed giving back to her community as well.
Melonie was an influential person in the mission of Agents Who Brunch, a philanthropic network for Agents & Brokers. She was the first REALTOR that trusted me with her license as her Broker. She championed for my brokerage the way I choose to champion for her and breast cancer research. It’s baffling to know that chemotherapy is still the primary treatment for breast cancer.
If you don’t have a favorite charity, consider American Cancer Society. You can also donate when shopping on Amazon. Amazon will donate a small portion of your purchase to the charitable organization of your choice.
When selling your home, you have to convince buyers to believe in more than the property itself. Details like square footage or number of bathrooms might be on a buyer’s checklist, but these details can’t shine if you never capture the buyer’s imagination. Potential buyers need the chance to dream about how life in your house might look and feel for them.
The best way to get into a buyer’s head is great home staging. If your house makes the right impression in photos and viewings, there’s a chance to set yourself up for a quick sale.
Pack Away Clutter
Ideally, you want a staged home to look livable, but not lived-in. The best way to do this is to pack up as much of your stuff as possible. This cuts down on clutter and makes the space look less like it’s already occupied. It may seem like a silly step to take—after all, surely buyers understand people often sell homes they currently live in—but it can make a big difference. In fact, too many of your personal belongings, like distinctive decorations, can kill a buyer’s interest in your home. Aim for a look that is classic and neutral so house hunters’ imaginations can run wild!
The most important part of making updates to your home is ensuring that they’re as classic and neutral as possible. Everyone has their own sense of style, which can wind up hurting you when you’re selling a house. If your unique flair clashes with a buyer’s, that might be all they think about when they’re viewing your home. It all comes back to that imagination factor; it’s harder to project your image of a house onto a house that already has a strong image of its own.
Improve the First Impression
When neutralizing the paint isn’t possible, professional staging is the next best option to distract buyers from the elephant in the room from their eyes. Remember, you want to help the potential buyer see themselves living in your home in the way they would.
Ultimately, anything you do that makes your house look like the kind of space anyone could live in will make a big difference. You want it to be clean, bright, and appealing so that buyers will be interested, and simple enough that they can picture themselves there. Get them dreaming about your home, and they’re much more likely to make an offer.
As shown in the articles featured photos, we provide our clients with professional staging for residential & commercial property owners as needed to achieve the highest & best return on their investment.