One of the first things you’ll need to do when you’re considering selling your luxury home, is find an experienced Luxury Real Estate Professional. Whether you’re selling in one of the most proftable markets in the world, or you might need a little extra support to get the price you think your property deserves, a REALTOR® can be the key to your success.
Since moving to a new home can often be a complicated time, it makes sense to put extra effort into finding someone who can show you the ropes. Here are just three steps you’ll need to keep in mind when selecting a REALTOR® for your upcoming home move.
Step 1: Research REALTORS®
Choosing a REALTOR® to help you sell your home for the best possible price can be complex. Some professionals will try to win your custom with an incredibly high property valuation or super low fees, but these things can sometimes be a red flag. Also note, all Real Estate Agents are not REALTORS®. They are both licensed to sell real estate. However, REALTORS® are members of the National Association of REALTORS® (NAR) who choose to adopt NAR’s code of ethics as a national standard in their real estate practice. Take the time to carefully research the difference.
After all, you’ll feel better about understanding the difference and it can help you evaluate your real estate professional of choice. Your favorite Boutique Real Estate Agency are licensed REALTORS® & Brokers in multiple states.
Step 2: Choosing the Best Real Estate Professionals
Once you’ve done plenty of homework, you can always shortlist 3 possible real estate professionals, then invite them to provide you with a property valuation. While it’s fair to say that getting the best sales price will often be the item at the top of your list, don’t automatically choose the Agent or REALTOR® that provides the highest valuation, as some people will simply over-value your property to win your business.
Find out which services each Agent offers, for example:
What kind of marketing materials will they prepare for you? (photographs, signage, 3D Tours, online tours, marketing plan, etc)
Will they conduct viewings with buyers on your behalf, or will you have to?
How much experience do they have as a real estate professional?
Does their marketing plan include digital marketing, traditional or both?
Step 3: Pricing to Sell
Part of your real estate professional’s job is to help you get the best price for your home, so that they can market it properly to buyers. If the price provided seems excessive, then it’s important to get a second opinion. Remember, Agents know that one of the main reasons people choose them, is that they are hoping to sell their home for the highest price possible. A true real estate professional will be upfront with you about the value of your home even if it’s not the value you want to hear.
Do some research into how you can add value to your own home. Your real estate professional will generally provide you with plenty of evidence on locally sold prices so that they can support their own valuation. It’s important to understand that appraisers do not always visit the inside of your property to obtain their professional opinion of your property. They often only look at recent nearby comparables that mimick your square footage so don’t spend too much on upgrades & improvements before selling. Consult with your REALTOR first to get the highest & best value from your property.
When selling your home, you have to convince buyers to believe in more than the property itself. Details like square footage or number of bathrooms might be on a buyer’s checklist, but these details can’t shine if you never capture the buyer’s imagination. Potential buyers need the chance to dream about how life in your house might look and feel for them.
The best way to get into a buyer’s head is great home staging. If your house makes the right impression in photos and viewings, there’s a chance to set yourself up for a quick sale.
Pack Away Clutter
Ideally, you want a staged home to look livable, but not lived-in. The best way to do this is to pack up as much of your stuff as possible. This cuts down on clutter and makes the space look less like it’s already occupied. It may seem like a silly step to take—after all, surely buyers understand people often sell homes they currently live in—but it can make a big difference. In fact, too many of your personal belongings, like distinctive decorations, can kill a buyer’s interest in your home. Aim for a look that is classic and neutral so house hunters’ imaginations can run wild!
The most important part of making updates to your home is ensuring that they’re as classic and neutral as possible. Everyone has their own sense of style, which can wind up hurting you when you’re selling a house. If your unique flair clashes with a buyer’s, that might be all they think about when they’re viewing your home. It all comes back to that imagination factor; it’s harder to project your image of a house onto a house that already has a strong image of its own.
Improve the First Impression
When neutralizing the paint isn’t possible, professional staging is the next best option to distract buyers from the elephant in the room from their eyes. Remember, you want to help the potential buyer see themselves living in your home in the way they would.
Ultimately, anything you do that makes your house look like the kind of space anyone could live in will make a big difference. You want it to be clean, bright, and appealing so that buyers will be interested, and simple enough that they can picture themselves there. Get them dreaming about your home, and they’re much more likely to make an offer.
As shown in the articles featured photos, we provide our clients with professional staging for residential & commercial property owners as needed to achieve the highest & best return on their investment.
Listing & selling a metro Atlanta Mansion formerly built for Atlanta Falcons Mike Vick as TMZ reported was not a typical deal. This property was listed in a market with less than a 1% market absorption rate. The absorption rate is the likelihood that a property will sell in a given time period. A good absorption rate in real estate is 10%. Most luxury real estate companies around the world won’t list a property under an 8% market absorption rate or 8% likely to sell rate so listing & selling this property with a less than 1% market penetration rate is pretty iconic.
Luxury Mansion’s in any market are tailored for a specific multi million dollar buyer or specific target audience so luxury home sellers benefit by choosing an experienced luxury real estate brokerage. I’m extremely pleased that our clients & customers allowed us to not only prove to the market how strong of a luxury real estate company we are but to have served them with highest & best in return.
As a Black woman, what do you consider your superpower to be?
As a Black woman, I believe Black women have many superpowers. One of which is being Black. The true awareness of that is one superpower that I sincerely value. However, another superpower is knowing and understanding that any other superpower begins through me. That has helped me become dependent on my own strength, resources in life and business.
What key skills or qualities make you unique as an African American female leader?
Always wanting to see others win and succeed.
What thoughtful or encouraging piece of advice would you give to your younger self?
Stand firm on Romans 8:28: because all things including good and bad will ultimately work for your good.
Why is it important for women of color to lead or work in leadership roles and decision-making capacities?
It is important for women of color to lead in leadership and decision making capacities because if we have to see people who look like us succeeding at the highest and best capacity to really believe it’s possible. Before I started my own brokerage, I had the pleasure of working under another brokerage owner who is a woman of color. I’d just left a corporate job at IBM as a large enterprise consultant in the late ’90s. I learned very early from corporate that you have to give to get. I asked the Broker if I could volunteer without pay to serve her team in a capacity they could utilize as a new licensee. She agreed and the rest is history. I knew that establishing my own brokerage was possible.
How do you feel about the hashtag #CollaborationOverCompetition?
I adore that. Women supporting women is not just a trend. It’s a mission among like-minded businesswomen. We have to get over ourselves. What’s for you is for you and that’s it. As long as your adding value, the universe will make room for you.
Visit Rolling Out for more the full Article. I hope this article inspires another woman to keep thriving to be the highest & best version of themselves.