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Staging Properties to Sell

Staging Properties to Sell

Property Staging Concierge

When selling your home, you have to convince buyers to believe in more than the property itself. Details like square footage or number of bathrooms might be on a buyer’s checklist, but these details can’t shine if you never capture the buyer’s imagination. Potential buyers need the chance to dream about how life in your house might look and feel for them.

The best way to get into a buyer’s head is great home staging. If your house makes the right impression in photos and viewings, there’s a chance to set yourself up for a quick sale.

Pack Away Clutter

Ideally, you want a staged home to look livable, but not lived-in. The best way to do this is to pack up as much of your stuff as possible. This cuts down on clutter and makes the space look less like it’s already occupied. It may seem like a silly step to take—after all, surely buyers understand people often sell homes they currently live in—but it can make a big difference. In fact, too many of your personal belongings, like distinctive decorations, can kill a buyer’s interest in your home. Aim for a look that is classic and neutral so house hunters’ imaginations can run wild!

Neutralize Colors

The most important part of making updates to your home is ensuring that they’re as classic and neutral as possible. Everyone has their own sense of style, which can wind up hurting you when you’re selling a house. If your unique flair clashes with a buyer’s, that might be all they think about when they’re viewing your home. It all comes back to that imagination factor; it’s harder to project your image of a house onto a house that already has a strong image of its own.

Improve the First Impression

When neutralizing the paint isn’t possible, professional staging is the next best option to distract buyers from the elephant in the room from their eyes. Remember, you want to help the potential buyer see themselves living in your home in the way they would.

Ultimately, anything you do that makes your house look like the kind of space anyone could live in will make a big difference. You want it to be clean, bright, and appealing so that buyers will be interested, and simple enough that they can picture themselves there. Get them dreaming about your home, and they’re much more likely to make an offer. 

As shown in the articles featured photos, we provide our clients with professional staging for residential & commercial property owners as needed to achieve the highest & best return on their investment.

Contact us for details.

Atlanta Sports & Entertainment Real Estate

Atlanta Sports & Entertainment Real Estate

Listing & selling a metro Atlanta Mansion formerly built for Atlanta Falcons Mike Vick as TMZ reported was not a typical deal. This property was listed in a market with less than a 1% market absorption rate. The absorption rate is the likelihood that a property will sell in a given time period. A good absorption rate in real estate is 10%. Most luxury real estate companies around the world won’t list a property under an 8% market absorption rate or 8% likely to sell rate so listing & selling this property with a less than 1% market penetration rate is pretty iconic.

Luxury Mansion’s in any market are tailored for a specific multi million dollar buyer or specific target audience so luxury home sellers benefit by choosing an experienced luxury real estate brokerage. I’m extremely pleased that our clients & customers allowed us to not only prove to the market how strong of a luxury real estate company we are but to have served them with highest & best in return.

Sisters with Superpowers

Sisters with Superpowers

Special Thanks to Rolling Out Magazine for the feature!

Check out the full Article on RollingOut’s website.

As a Black woman, what do you consider your superpower to be?

As a Black woman, I believe Black women have many superpowers. One of which is being Black. The true awareness of that is one superpower that I sincerely value. However, another superpower is knowing and understanding that any other superpower begins through me. That has helped me become dependent on my own strength, resources in life and business.

What key skills or qualities make you unique as an African American female leader?

Always wanting to see others win and succeed.

What thoughtful or encouraging piece of advice would you give to your younger self?

Stand firm on Romans 8:28: because all things including good and bad will ultimately work for your good.

Why is it important for women of color to lead or work in leadership roles and decision-making capacities?

It is important for women of color to lead in leadership and decision making capacities because if we have to see people who look like us succeeding at the highest and best capacity to really believe it’s possible. Before I started my own brokerage, I had the pleasure of working under another brokerage owner who is a woman of color. I’d just left a corporate job at IBM as a large enterprise consultant in the late ’90s. I learned very early from corporate that you have to give to get. I asked the Broker if I could volunteer without pay to serve her team in a capacity they could utilize as a new licensee. She agreed and the rest is history. I knew that establishing my own brokerage was possible.

How do you feel about the hashtag #CollaborationOverCompetition? 

I adore that. Women supporting women is not just a trend. It’s a mission among like-minded businesswomen. We have to get over ourselves. What’s for you is for you and that’s it. As long as your adding value, the universe will make room for you.

Visit Rolling Out for more the full Article. I hope this article inspires another woman to keep thriving to be the highest & best version of themselves.

Top 25 Women of Atlanta

Top 25 Women of Atlanta

 

(Article Brief on RollingOut.com)

What is your role at said organization/company? 

I’m Founder of Diamond Realty Brokers, a residential & commercial real estate agency based in Atlanta, Ga & licensed throughout the southeast.

In addition to residential sales, my Firm has consulted & managed over 4100 Real Property Assets totaling nearly $300 Million from Multi Family, Senior Housing, LIHTC Properties, Single Family Corporate Portfolios, REIT’s & Commercial Real Estate.

Educational BackgroundI studied at Tennessee State University & obtained a Bachelors of Arts degree in Sociology at Georgia State University.

I also hold multiple real estate brokerage licenses in Tennessee, Georgia, North Carolina & South Carolina.

What qualifications prepared me for this job?

A combination of qualifications prepared me for this job in addition to obtaining multiple real estate licenses. Before I received my real estate license, I was a Large Enterprise Consultant with IBM Corporation in the late 90’s. The business development & technology skills I gained were very essential to my sustainability in the real estate industry. It prepared me for this digital age. Our team consulted Fortune 500 companies on technology solutions, which at the time was innovative e-commerce technology so I am able to understand the value technology brings to my real estate business. Instead of resisting technological changes, I welcome it. Being found online by millions of people doesn’t happen by chance. It happens by target marketing & not being afraid of technological advances. Those qualifications help my firm to be the #1 searched real estate firm in a number of markets. When real estate meets technology it creates a significant more affordable platform for scalability versus other marketing & advertising platforms.

What are your thoughts on being a powerful woman?

We have philosophical, human & intellectual stake in power. We give birth to power so we may as well own it. Harriet Tubman said she could have freed more slaves if they knew they were slaves. I believe successful women can empower other women if women truly know they are powerful.

What are the three most important factors of being a successful woman?

Having defined principles for your faith, family & finances.

What works for your family dynamics may not work for someone else. You have to find that rhythm that works for you. Move in that direction & stay the course. When the rhythm changes, find the notes that fit that workflow so that your family life will have harmonic balance.

I do believe we are spiritual beings having a human experience. Exercising your faith muscle is key for spiritual & financial growth. Which leads to my third principle. Having defined principles for your finances is an important factor for being a successful woman.

Only you know where you want to be financially. Create a 1,3 & 5 year blue print of what financial success looks like to you not someone else. Articulate that to a financial advisor or your banker & commit to the work that will allow your financial vision to manifest.

6. How can women increase their income?

Invest in yourself & your brand. Develop a blue print for where you want to be & set goals over a timeline so that you can hold yourself accountable. Do your own research & don’t be afraid to ask others that have been where you want to be. Discover how you can monetize what you love to do. Learn how to keep your overhead & risks low so that your return can be maximized. Consider hiring a business consultant that can help you learn how to be a sustainable successful business owner. Women can find out more about how to increase their income on my website at http://angelknightceo.com 

Who or what motivates you & why?

My faith motivates me to inspire aspiring female entrepreneurs. The 9 to 5 life does not always align with every family dynamic. Many women & mothers are settling for a life that is less than what they had hoped. Staring my own real estate agency over a decade ago was a result of not wanting to settle even as a single mom. Apart of my life’s mission is to leave a stable financial legacy for not just my son by for his children’s children, that motivates me. The real estate industry was the hardest hit industry during the economic recession & my real estate agency survived when less that 2% of Real Estate Agency’s are minority & women owned according to the National Association of Realtors. Victories don’t happen by accident. I believe victories happen so that you can help someone else become victorious. I basically grew up as a fatherless daughter, yet my childhood mentor was Vernon Winfrey, Oprah Winfrey’s father. I don’t believe that happened by chance but by faith.

What advice do you wish to offer women that are seeking a similar career path?

After obtaining a real estate license, create a business plan for business development, marketing & transaction management. Incorporate real estate technology into simplifying your day to tasks. Time is money so go paperless. You’ll make a return on your time by going paperless with e-signing documents & using secure cloud based systems for internal processes. Utilizing cloud based technology allows you to work from anywhere in the world so your not tied down to an office. This will allow you to build a business around the lifestyle you desire instead of building a life around your business. In other words, my family life is the central hub without that principle, your chakras won’t be balanced & you’ll be constantly trying to balance life, work & play.

Invest a portion of your time in various continuing education courses for real estate to become an expert in your market. Obtaining a real estate license only gives you the right to practice real estate it doesn’t teach you how to develop business, market or even sell real estate. There are enough people with a real estate license but not enough professionals that invest time in becoming an expert. Know that no one is going to build your business but you. Brokers may give you the tools & training resources that you need but you have to use the tools & be coachable to get trained. You have to be self motivated to be self employed no matter what industry. If you treat your profession like a business, you’ll be at the beginning of a sustainable real estate career.

Words of wisdom or favorite quote?

Have enough faith to take your journey to financial freedom even if you have to build your wings on the way down  ~ Angel Knight

See Article Brief on Rolling Out.com