Choosing a Luxury REALTOR

Choosing a Luxury REALTOR

Choosing a Luxury REALTOR for your next home


One of the first things you’ll need to do when you’re considering selling your luxury home, is find an experienced Luxury Real Estate Professional. Whether you’re selling in one of the most proftable markets in the world, or you might need a little extra support to get the price you think your property deserves, a REALTOR® can be the key to your success.


Since moving to a new home can often be a complicated time, it makes sense to put extra effort into finding someone who can show you the ropes. Here are just three steps you’ll need to keep in mind when selecting a REALTOR® for your upcoming home move.

Step 1: Research REALTORS®


Choosing a REALTOR® to help you sell your home for the best possible price can be complex. Some professionals will try to win your custom with an incredibly high property valuation or super low fees, but these things can sometimes be a red flag. Also note, all Real Estate Agents are not REALTORS®. They are both licensed to sell real estate. However, REALTORS® are members of the National Association of REALTORS® (NAR) who choose to adopt NAR’s code of ethics as a national standard in their real estate practice. Take the time to carefully research the difference.


After all, you’ll feel better about understanding the difference and it can help you evaluate your real estate professional of choice. Your favorite Boutique Real Estate Agency are licensed REALTORS® & Brokers in multiple states.

Step 2: Choosing the Best Real Estate Professionals


Once you’ve done plenty of homework, you can always shortlist 3 possible real estate professionals, then invite them to provide you with a property valuation. While it’s fair to say that getting the best sales price will often be the item at the top of your list, don’t automatically choose the Agent or REALTOR® that provides the highest valuation, as some people will simply over-value your property to win your business.


Find out which services each Agent offers, for example:

  •         What kind of marketing materials will they prepare for you? (photographs, signage, 3D Tours, online tours, marketing plan, etc)
  •         Will they conduct viewings with buyers on your behalf, or will you have to?
  •         How much experience do they have as a real estate professional?
  •         Does their marketing plan include digital marketing, traditional or both?

Step 3: Pricing to Sell


Part of your real estate professional’s job is to help you get the best price for your home, so that they can market it properly to buyers. If the price provided seems excessive, then it’s important to get a second opinion. Remember, Agents know that one of the main reasons people choose them, is that they are hoping to sell their home for the highest price possible. A true real estate professional will be upfront with you about the value of your home even if it’s not the value you want to hear.


Do some research into how you can add value to your own home. Your real estate professional will generally provide you with plenty of evidence on locally sold prices so that they can support their own valuation. It’s important to understand that appraisers do not always visit the inside of your property to obtain their professional opinion of your property. They often only look at recent nearby comparables that mimick your square footage so don’t spend too much on upgrades & improvements before selling. Consult with your REALTOR first to get the highest & best value from your property.


If you are thinking of selling your home, then talk to your favorite boutique real estate agency to book a listing appointment.


How the coronavirus impacts real estate

How the coronavirus impacts real estate

How the coronavirus will impact the real estate market



There’s no question that the coronavirus pandemic will have an affect on us all. What we know for sure is that no one industry will be left behind.



Anytime there is a significant loss in jobs, the number of residential buyers will decrease in some markets. However, investors view this as a buying opportunity. There is always opportunity in real estate chaos. The fact of the matter is that you can use this time to educate yourself on solutions best suited for your household or business. Consumer confidence will be a variable in the economy as the job market affects housing.



Properties that are priced to sell, neutral in colors and well maintained will less likely see a major change in price because the demand for highest & best value will be in a better position than an average property that’s not well maintained. In other words, everything has to properly display & convey it’s value, even your property.



It’s too soon to determine the impact as private showings are still taking place. Even during a national quarantine, buyers from all over the country remain on our websites everyday looking for properties whether homeowners or investors. Prior to the 2008 recession, we were fortunate to develop an online infrastructure that supports virtual operations. Visit GAMLS statistics to compare month to month units sold by categories.



Commercial Real Estate



There seems to be a lot of uncertainty about whether the country is in a recession. Many consumers are unaware that numerous economists predicted a recession for 2020 in 2019.



However, the economic recession prediction from economists didn’t have anything to do with the coronavirus pandemic or the housing market but the 10 year treasury GDP analysis. See this Forbes article.



Hopefully enough small business owners will benefit from the economic relief that’s available to owners who have been impacted by the coronavirus pandemic.



Feel free to schedule a consultation if your think you need to list or relocate your commercial business.



Guaranteed Cash Offer



Prior to the coronavirus pandemic, we’ve seen an increase in homeowners who accept online offers on their home in an effort to sell without showings or listing their property. Although sellers can still request a cash offer on their home from our website, listing your home traditionally will still get you the highest & best offer on your home.



In other words, listing your property on the market will open the listing to more prospects that will compete for the value of your home so you’ll get a better return on your investment.



Taking the faster private offer is only best if you have time constraints or personal circumstances that outweigh the benefit of patience. The benefit of patience when priced to sell is always a win for the seller.



Selling Traditionally 



We’ve always been on top of technology. We have solutions to sell your home online with premier 3D Virtual Reality Tours & Virtual Staging when necessary. We have sold affordable homes to million dollar listings traditionally without showings because we invest in 3D VR technology to help your bottom line. We’ll simply give the buyer a reasonable due diligence period to physically visit & inspect the property or they may cancel within a reasonable timeframe. Feel free to download our virtual marketing plan to list your property.



Sellers receive a detailed report followed by a guaranteed cash offer on their home typically within 24 hours. Due to delays from the coronavirus pandemic, please allow a few more days for the written offer in some states. Feel free to schedule a phone appointment with us online for more details.



Home Maintenance



Whether you’re thinking of selling or not, this is a good time to do simple maintenance on your property. Get your property clutter free by donating or throwing away things you haven’t used in the last 24 months. The kitchen countertops are the first place that’s usually over saturated with unused items or that need to be transitioned to the pantry or a designated area for items in question. You’ll be surprised how many things add up in there.



Refresh your paint by touching up frequent traffic areas like the entrance, kitchen, bathroom & family rooms. If your property has deep rich colors, now is the time to neutralize your color tone or at least start planning which neutral colors you’ll choose. When in doubt, a fresh white palette can make a dated property feel updated.



Mortgage Relief



If you’re not thinking of selling & have been financially affected by the pandemic, you can request a forbearance or hardship solution from your lender. Consult with your current lender for details. If you don’t qualify for mortgage relief, short selling your property may be an option.



First, your lender would need to approve you for the short sale. You can request a short sale application from your lender. However, make sure you have visited all other mortgage relief or forbearance options with your lender first.



Feel free to request a free detailed report on your home value and get an update on recently sold properties in your neighborhood.



Low Interest Rates



Low interest rates will help buyers qualify for a higher sales price and help their debt to income ratios.



For example, the sales price of $500,000 x 4% rate (Principal & Interest) payment is $2000 a month.






Sales price of $500,000 x 3% rate (Principal & Interest) payment is $1500 a month.



For more examples, enter your sales price on our Mortgage Calculator.



NOTE: Property taxes & insurance are not included in this example. Interest rates are always subject to change daily.



Home Loans based on bank statements are not being accepted at this time due to the pandemic.



Home loans are limited to your W-2 income & Tax Returns. Buyers can request a mortgage quote online from our website.



If you’re unable to qualify or don’t have the required down payment, leasing a home with the right to buy (without being obligated) may be a good fit for you.






We receive many calls from consumers, asking how to become an Agent. Although our firm doesn’t hire newly licensed Agents, here’s a recommendation for an national online real estate school



If you’re an experienced REALTOR seeking more leads & business to increase your volume. Visit our dedicated Agent Website for more information.



We hope that everyone will get through this time & be a better human being as a result. We hope every business will become more efficient and produce better leaders as a result of this unfortunate time in our history.





Atlanta’s Top Selling Counties in 2020

Atlanta’s Top Selling Counties in 2020

According to research from GAMLS,

Fulton County is the Top selling county in Metro Atlanta.

Homes are on the market for sale less than 30 days with multiple offers.

The average sales price in Fulton county through the end of 2019 was $433,492.

That’s an $102,187 increase from just 4 years ago in 2016 when the average sales price was $331,305.


Download a Detailed Report of Atlanta’s Housing Market (local)

Download a Detailed Report of the Luxury Housing Market (national)


County Units Sold Avg Sales Price Inventory (Months Supply) Median Days on Market
Fulton 867 $433,492 2.69 28
Gwinnett 949 $293,010 2.49 30
Cobb 675 $346,339 2.11 23
DeKalb 601 $334,233 2.69 28
Henry 355 $237,529 4.21 43
Cherokee 370 $335,480 2.55 27
Forsyth 289 $402,851 3.2 32
Paulding 258 $243,016 3.03 36
Coweta 247 $296,282 2.78 24
Fayette 170 $400,665 2.8 23


In short, there is barely a 2 month supply of inventory that averages 28 days on the market (ex, Fulton County) before it’s reported under contract in the MLS, so the actual average days on market are much less than that. If the property is priced to sell, property owners are receiving multiple offers the day the property is listed for sale. Also if you’re an Atlanta buyer purchasing property much less than the average sales price, now you can see why every property you’ve called about is already under contract, pending or sold.

As a buyer in the Atlanta market or any market that has low inventory, you have to be ready because your competing with other active buyers that are already pre approved & have their proof of funds in hand ready, willing & able to submit a written offer on a property.

This is why getting Pre Approved for a home loan is the first step in starting the home buying process. The early bird gets the worm is not a sales pitch. It’s just the facts & the above chart, along with the MLS data & statistics supports the truth about home buying in Atlanta.

Find out what your home is worth.

Top 25 Women of Atlanta

Top 25 Women of Atlanta


(Article Brief on RollingOut.com)

What is your role at said organization/company? 

I’m Founder of Diamond Realty Brokers, a residential & commercial real estate agency based in Atlanta, Ga & licensed throughout the southeast.

In addition to residential sales, my Firm has consulted & managed over 4100 Real Property Assets totaling nearly $300 Million from Multi Family, Senior Housing, LIHTC Properties, Single Family Corporate Portfolios, REIT’s & Commercial Real Estate.

Educational BackgroundI studied at Tennessee State University & obtained a Bachelors of Arts degree in Sociology at Georgia State University.

I also hold multiple real estate brokerage licenses in Tennessee, Georgia, North Carolina & South Carolina.

What qualifications prepared me for this job?

A combination of qualifications prepared me for this job in addition to obtaining multiple real estate licenses. Before I received my real estate license, I was a Large Enterprise Consultant with IBM Corporation in the late 90’s. The business development & technology skills I gained were very essential to my sustainability in the real estate industry. It prepared me for this digital age. Our team consulted Fortune 500 companies on technology solutions, which at the time was innovative e-commerce technology so I am able to understand the value technology brings to my real estate business. Instead of resisting technological changes, I welcome it. Being found online by millions of people doesn’t happen by chance. It happens by target marketing & not being afraid of technological advances. Those qualifications help my firm to be the #1 searched real estate firm in a number of markets. When real estate meets technology it creates a significant more affordable platform for scalability versus other marketing & advertising platforms.

What are your thoughts on being a powerful woman?

We have philosophical, human & intellectual stake in power. We give birth to power so we may as well own it. Harriet Tubman said she could have freed more slaves if they knew they were slaves. I believe successful women can empower other women if women truly know they are powerful.

What are the three most important factors of being a successful woman?

Having defined principles for your faith, family & finances.

What works for your family dynamics may not work for someone else. You have to find that rhythm that works for you. Move in that direction & stay the course. When the rhythm changes, find the notes that fit that workflow so that your family life will have harmonic balance.

I do believe we are spiritual beings having a human experience. Exercising your faith muscle is key for spiritual & financial growth. Which leads to my third principle. Having defined principles for your finances is an important factor for being a successful woman.

Only you know where you want to be financially. Create a 1,3 & 5 year blue print of what financial success looks like to you not someone else. Articulate that to a financial advisor or your banker & commit to the work that will allow your financial vision to manifest.

6. How can women increase their income?

Invest in yourself & your brand. Develop a blue print for where you want to be & set goals over a timeline so that you can hold yourself accountable. Do your own research & don’t be afraid to ask others that have been where you want to be. Discover how you can monetize what you love to do. Learn how to keep your overhead & risks low so that your return can be maximized. Consider hiring a business consultant that can help you learn how to be a sustainable successful business owner. Women can find out more about how to increase their income on my website at http://angelknightceo.com 

Who or what motivates you & why?

My faith motivates me to inspire aspiring female entrepreneurs. The 9 to 5 life does not always align with every family dynamic. Many women & mothers are settling for a life that is less than what they had hoped. Staring my own real estate agency over a decade ago was a result of not wanting to settle even as a single mom. Apart of my life’s mission is to leave a stable financial legacy for not just my son by for his children’s children, that motivates me. The real estate industry was the hardest hit industry during the economic recession & my real estate agency survived when less that 2% of Real Estate Agency’s are minority & women owned according to the National Association of Realtors. Victories don’t happen by accident. I believe victories happen so that you can help someone else become victorious. I basically grew up as a fatherless daughter, yet my childhood mentor was Vernon Winfrey, Oprah Winfrey’s father. I don’t believe that happened by chance but by faith.

What advice do you wish to offer women that are seeking a similar career path?

After obtaining a real estate license, create a business plan for business development, marketing & transaction management. Incorporate real estate technology into simplifying your day to tasks. Time is money so go paperless. You’ll make a return on your time by going paperless with e-signing documents & using secure cloud based systems for internal processes. Utilizing cloud based technology allows you to work from anywhere in the world so your not tied down to an office. This will allow you to build a business around the lifestyle you desire instead of building a life around your business. In other words, my family life is the central hub without that principle, your chakras won’t be balanced & you’ll be constantly trying to balance life, work & play.

Invest a portion of your time in various continuing education courses for real estate to become an expert in your market. Obtaining a real estate license only gives you the right to practice real estate it doesn’t teach you how to develop business, market or even sell real estate. There are enough people with a real estate license but not enough professionals that invest time in becoming an expert. Know that no one is going to build your business but you. Brokers may give you the tools & training resources that you need but you have to use the tools & be coachable to get trained. You have to be self motivated to be self employed no matter what industry. If you treat your profession like a business, you’ll be at the beginning of a sustainable real estate career.

Words of wisdom or favorite quote?

Have enough faith to take your journey to financial freedom even if you have to build your wings on the way down  ~ Angel Knight

See Article Brief on Rolling Out.com